This is a fantastic animated explainer video we did for a website that helps users search for potential new jobs. Even though this isn't a typical cartoon or whiteboard video, we managed to tell a succinct and easy to follow story with this demo video. The main vine animation was designed around the ideas of “growth” and “change,” with the green used to mirror the client's company colors. It also utilizes some animated screenshots, with different elements of each webpage highlighted as they're mentioned in the voice over.
As this video proves, when it comes to animated explainer videos, simplicity is key. The story follows a simple structure: a problem is presented, a solution is offered and explained, a call-to-action is left at the end. The majority of explainer videos really don't need to be more complicated than that.