This is an awesome animated explainer video for a software application that allows companies to optimize their webpages for mobile devices. The video employs simple but effective icons and graphics to represent various webpages and applications. It features no characters so as to better focus in on the service, but it is not a simple application demo video. The difference being that this video isn't demonstrating an app using screenshots, but rather takes time to explain the concepts and key selling ideas behind the software before showing off how it works.
At Fire Starter Videos, we make many different kinds of animated videos from cartoon explainer videos to whiteboard videos to even animated typography. But our main goal with all the demo videos we produce is to make sure the product or service is explained clearly. A big part of that is explaining to the audience why they should care about it in the first place.