What do you want to know about online video?
No matter what type of business you run, chances are you have an online presence. That online presence is about one thing. Communication. When people are looking for your product or service, it is essential that you give them the right information, in best format, as quickly as possible. Those who excel at this excel at business.
Do animated videos really work?
As this blog develops, I will be bringing you real life case studies of how and why animated videos work. I will be showcasing examples of whiteboard animations and well as traditional cartoon animation videos. I will be mixing in some old fashioned marketing and messaging advice and hopefully, showcasing our ability to communicate well.
Efficient messaging in animated videos…
One of the things that I will be talking about a lot is video script writing. It is, by far, the most important element in making a top animated video. Even within our own portfolio there are videos with average scripts and then there’s videos with great scripts (that’s because we didn’t write them all). Over time you will come to learn the difference.
An example of a great script
Today, I will share with you one of our videos that I think has a great script. It is just the right mix of humour and substance, and it isn’t diluted with unimportant details and features of the product. It remains focused on the benefits to the customer and respects my time as a viewer. Enjoy!