Here's a cool cartoon explainer video for a program that monitors employee morale at large companies. The software enables employers and supervisors to more accurately check on the work loads and stress levels of their employees in order to maintain employee morale and prevent problems before they crop up. One of the biggest features we noticed about the software when we first received the project was the use of color. So, when crafting the video, we really took the colors into consideration. We wanted a palette that wouldn't make the product screenshots look out of place, but would enable them to be prominently featured whenever they were on screen.
Animated explainer videos are a great choice when you want to demonstrate your software. A screencast going through a process can definitely be helpful, but it's not likely to keep your audience's attention. A cartoon demo video that tells a story and uses a dynamic visual style can still show off your product while maintaining viewer engagement!