Here is a warm, engaging scribe video for a company that allows you to build up your credit score simply by paying your normal everyday bills on time. This is what we sometimes refer to as a “Meet Story” because it starts out by introducing you to a character who has a problem the audience can identify with. This is a great way to engage your audience immediately because it creates a common link between your company and your potential client. It also reassures them right away that this video will be easy to follow and understand because it mimics the style of telling a children's story. As you can see, though the storyline is simple, you can apply it to nearly any kind of video aimed at everyday consumers.