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Why should you turn to an explainer video studio?

One of the most common questions we get is “why you?” Clients want to know why they need to turn to an explainer video studio to make an animated video rather than their own marketing departments. After all, those are the people who know their company inside and out. Shouldn’t they be able to sell the product or service? The simple answer is that, of course, your marketing department ought to be able to sell your service. That’s what they’re there for. But, when it comes to an explainer video, often the best asset you can get is that outside perspective. Our writers and animators aren’t there to sell your product, their goal is mainly just to help other people understand it.

How does an explainer video studio craft your animation?

The first step is figuring out your product or service. What is it? What function does it serve? What problem does it alleviate? Explainer video studios break the message down to its most essential parts, often employing metaphors to help the audience better understand the product or service. Once that’s settled, a narrative is crafted. In many cases, there is an audience stand-in as part of the video (someone whose life would be improved by using the service). The character must first encounter the problem caused by the lack of the product. Then, they must discover the product (which is often where the product gets explained). Finally, there must be a call-to-action. For the most part, this is just a phone number or a website URL. The goal of the explainer video is to get the audience to that point.

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A screenshot of a video made by an explainer video studio

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