Should you use offshore animators?
These days a quick search on outsourcing sites such as Elance and Odesk will reveal hundreds of offshore animators. This short post is not to discredit the quality of work produced by animation studios outside of the US, it is simply to raise some of the reasons many companies choose to hire locally.
The first and most important distinction is to realize that great animated videos are about 20% animation and 80% thinking. Being able to use software and being able to communicate effectively are completely different skill sets. When you make a video, you are in effect making a tool that will make the first and most important impression your company will ever make on the mind of a future customer.
Getting the messaging right is critical.
The challenge offshore animation companies face is truly understanding the subtle sensitivities of the US marketplace. While many outsiders believe the US to be a very liberal market where anything goes, nothing could be further from the truth. In business, the US is among the most conservative, race and religion sensitive market places in the world.
Hiring a local company means hiring someone that understands how people think and what you can and cannot get away with.
Support American Businesses
The other big advantage of hiring a US animation company is that you keep the money here and that means jobs for Americans.
That being said, as an American company we don’t expect patriotism alone to get us over the line. We expect to earn your business by giving you outstanding service and great overall value for your money.
For more information, feel free to contact us anytime.