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This animated explainer video is a great example of a concept that works well with this medium. The video explains a service that helps prospective students discover, compare and evaluate online courses based on a number of factors. This is exactly the type of thing people are looking for, but they don't know that it exists or how to find it.

And because this is a concept everyone can understand, this animated explainer ad works on multiple levels: it spreads the message to people who are already looking for a service like this one while connecting instantly to people who wanted the service but didn't even know they did.

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