So you have an amazing explainer video to share with the rest of the world? After placing it on your website what is your next stop? YouTube. With over 1 billion unique users per month, we all understand the power of YouTube to create viral video sensations overnight. In fact, YouTube is now the second largest search engine after Google.
So, after you have your genius explainer video in hand (created by the experts here at Fire Starter Videos), the next place you want to focus your efforts on is optimizing for YouTube.
Optimizing your video on YouTube
But how do you optimize your marketing video on YouTube to get maximum exposure? Optimizing is not as difficult as it sounds and you don't have to be a techie in order to give your explainer video's exposure a boost. Once you have your explainer video ready to go, here are some easy things you can do that will create big results for you in terms of viewers.
Step 1 – Uploading your video to YouTube
The very first thing you want to do is make sure that when you are uploading your video to YouTube your settings are maximized for the public, making sure that you are allowing for comments and ratings from viewers, and access on mobile devices.
A private video isn't going to be seen by anyone except you, so make sure your settings are public for all to see.
Use basic SEO strategies to get your video found
Use SEO keywords in your title and tags of your video. Keep your title short and succinct, no more than 65 characters. In the tags section use 6-8 relevant keywords.
Next create a description for your video that also makes use of keywords and synonyms of your keywords. Also, don't forget to include a link to your website in your description, preferably early on in your description so it is easily seen without having to expand the description.
Build your channel and brand
YouTube now requires you to build a channel in order to upload videos. This will allow you to build your brand, add posts, and keep everything in one centralized library on YouTube.
Add your own videos and clips along side your explainer video in order to build upon and expand your business. The more relevant and interesting information you provide for your audience, the better.
YouTube loves popular videos. Once you get your explainer video uploaded you are going to want to share it as quickly as possible. The more views you get in the first 48 hours the more “featured” your video will become on YouTube.
Have a plan before you upload and start sharing right away. Make sure to use all social networking avenues possible, including Facebook, Twitter, blogs, and Google+.
Link to your explainer video.
Focus your efforts on creating links from outside websites into your video on YouTube. The more inbound links that you have the more popular your video will become and more shared by YouTube. You can use YouTube's Analytics program to help you track links, your audience and where they are located to see where you need to focus your efforts.
Here is a quick video guide to YouTube Analytics
You can also keep up to date with new changes to YouTube by following the YouTube Developers Blog at http://apiblog.youtube.com/. Here you can learn more insider information on how to make YouTube work for you. So what are you waiting for? Get optimizing.