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How long does a video take?

Without doubt, this is one of the most commonly asked questions about our process. The answer is not as simple as you would think and it’s not because we like to be vague.

How many revisions do I get?

Please download this document which explains the number of revisions you get on storyboards and animation.

The components of a video

No matter what type of video you make, these are the common elements to almost all videos as well as our process. It is important to note that the video production is a linear process. This means that we cannot do one step before the one before is completed:

  1. Script writing
  2. Voice over production
  3. Story boarding
  4. Animation

Here is our delivery time & process for each step

  1. Script writing – 2 business days from your interview with our script writer. If revisions are required, those revisions will be delivered 1 business day from when you provide them to our script writer.
  2. Voice over production – 1-2 business days from the script being approved by you.
  3. Story boarding – 10 business days to produce a full story board (like this) from the time you approve the voice over.
  4. Animation Р20 business days from the time you approve the story board for a cartoon video, or 15 business days from the time you approve the story board for a whiteboard video.
  5. Revisions on any of the above – 2-3 business days.

*** With all of the above, these times are based on a standard video of 75 seconds in length and a “normal” level of complexity. If your video is longer and contains very complex animation (like software demonstrations), then times will be longer and you should ask in advance if you have hard deadlines.***

So what causes a variation in timing?

There are two things that cause timelines to change:

1) How long you take to provide feedback on various aspects of production (script, voice over, story board and the finished product).

Some clients we deal with are a one-man-startup and feedback comes back straight away. Other clients have a marketing guy, a CEO and the legal department who all have to sign off. These clients can take weeks to get approval on each of the stages, not taking into account the time we need to actually do the work. So the speed of turn around times is one of the things that causes large differences in delivery time.

2) How many revisions you request at each stage of production.

Obviously the fewer times we have to revise something, the less time it will take to get your video. Some clients want the script revised twice, the story board revised twice and the animation tweaked over and over. Other clients require few or no changes.

We are happy so long as you are happy, but no two clients, stories or videos are alike. We are literally making a custom piece of art for you in a very subjective realm.

Tips to get your video quickly

For useful tips on expediting your video and following our process, please read this blog post.

Quality videos like the one above can literally transform your business. So wherever possible, be cool, follow process and let the under-appreciated artists do their thing. You will be happy you did.

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