RSA animation – setting the benchmark.
In the same way that the term XeroxÂ is synonymous with the process of photocopying, the term RSA animation is referred to by some as a style of animation unto itself. RSA animation is in fact just a series of exceptionally high quality whiteboard animations they inspired millions to become better people.
TheRSA.org is a wonderful organization that spotted the power of video scribing early and used it to share big ideas that can literally change the world. All-together their video animations have been watched by tens of millions of people and they created an entire industry off the back of their existence.
Today, many animation studios (us included) use the RSA series as a benchmark of excellence, not so much in regard to the technical aspects of the animations but certainly in regard to the quality of thinking that went into articulating and then illustrating those diverse ideas.
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