How does one define the top demo videos on the web?
There are many questions one could ask to try and get an answer to this question. Is it a video that runs in HD? Is it an animation that makes you laugh? Should it be something that you remember after you’ve watched it? Well, in our view, it’s none of these.
The key question we like to ask our customers is this.
“When you’re sitting with a customer who is really interested in learning why your company, product or service is better than other choices, what is the discovery they make in that discussion that makes them sit back and say, Wow! That’s great!
Top demo videos isolate that one thing that is truly valuable, unique and different about your product or service.
Top demo videos have the right words in the right order
The best sales people have a knack of using the right words, in the right order, at the right time, whenever they are dealing with prospects. Your demo video should be the same. The secret advantage of animated videos is that no live actors are needed, therefor you can take your time on the script, choose just the right voice artist and then think carefully about the visuals that go along with the narrative.
The key thing though is knowing, without any doubt, what the magic of your proposition is. If you don’t know that, then you are not ready to make a truly top shelf demo video.