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This animated explainer video emphasises how it is not always best to cram as much information as possible into a 90-second video. This video for a service that helps church communities connect in new ways with technology presents information at an easy pace that is easy to follow for members of congregations who are tech savvy or those who have never heard of an iPad.

The whiteboard animation for this mobile app also does a great job of focusing on its selling points and not overloading on the details. Anyone can learn the specifics of the app overtime, but highlighting ideas like watching sermons from your local church remotely, or connecting to the church from a hospital bed, where prayer is needed, is all it takes to get someone hooks, then as they learn the details they're sure become a customer.

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