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Why many companies choose whiteboard animation for their videos

Whiteboard animation has a unique look and feel that really appeals to a lot of businesses looking to get an animated explainer video made. The hand-drawn look of whiteboard animation, along with the hand animatic that often accompanies it, gives the videos a more personal feel that can really help companies connect with their target audience in ways cartoon animation can’t. Watching a scene getting drawn can give viewers more time to really take in what they’re seeing on the screen.

How whiteboard animation helps sell this service

The images presented in this video are very simple and easy to understand. The buildings are iconic and the people all look very basic. This actually makes the video’s message feel simpler and easier to understand. That’s why many companies with complex products or services prefer whiteboard animation.

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