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Whiteboard explainer companies come in all shapes and sizes.

Unlike almost any other profession in the world, the price and quality variance in this industry is dramatic. At the lower end, there are do-it-yourself whiteboard explainer software services that can lease software to you but when it comes to actual whiteboard explainer companies, prices start at around $500 for a 30 second video produced by a one-man operation in a place like India or the Philippines. Usually these providers are sourced through sites like Odesk or eLance.

While some of these providers can be adequate, it is a very time consuming process and it is also fraught with risk on many levels.

When it comes to US based whiteboard explainer companies where you know that your artists are familiar with the sensitivities of western cultures, Fire Starter Videos is one of the most affordable animation companies in the country. Affordable doesn't however mean low quality. We have produced animated videos for companies as large as Mastercard all the way down to sole entrepreneurs who need an white board animation video for their new iPhone app.

Look for whiteboard explainer companies that can write great scripts

The key to a great whiteboard animation (or animated video of any kind) is a great script. If the script is strong everything else will follow. A good script starts with knowing your audience, knowing the misconceptions they hold about your product or service and knowing what it is they want when looking for a provider in your market segment. So many business owners want to make white board animation videos based on an idea they think is cool rather than one based on their customers needs.

So before you head down the path of thinking about ideas for your whiteboard explainer video, stop and ask yourself these questions:

  1. Who is my audience?
  2. What misconceptions do they have about my product or service?
  3. What fears do they hold about buying or making an inquiry?
  4. What is the benefit they get from buying my product or service?
  5. What do I want them to do after watching the video.

Fire Starter Videos – #1 among US whiteboard explainer companies

If you get clear on those things you will be building a whiteboard animation that converts more sales and makes the lives of your salespeople loads easier.

Contact us today about how we can help you make a killer whiteboard animation.

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