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Whiteboard explainer videos can “draw” attention from any audience you're targeting (see what we did there?) With their clean, simple lines, they can look professional enough to pitch to a CEO, or warm enough to engage a family. They're the “little black dress” of the explainer video world.

In this whiteboard explainer video, we learn about a website where busy families can easily purchase a huge variety of health and wellness products without making a difficult trek to the pharmacy with all the kids in tow. For a parent who doesn't have a lot of time to deal with distractions, a video that continuously keeps your attention by creating a mental desire to keep watching as each image finishes being drawn is the perfect marketing tool to grab their focus.

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